Rupert Hofmann works for Audi Business Innovation and is an observational drawer. He studied at Munich Academy of Fine Arts, Passau University, Columbia University in New York City and at Federal University of Juiz de Fora, Brazil. In his PhD, which was done in cooperation with Audi, he developed the Trend Receiver concept, a novel qualitative method that combines insight and foresight research and contributes to vision finding, long-term decisions and brand, product and service development. Rupert’s interest in people and their environment, behavior and motives also drives his observational drawings of people, street situations, malls, stores, offices, beaches and bars.