Rupert Hofmann speaking

At Alpbach Financial Symposium.

Research

What drives people, what are potentials of the new and how do we want to live tomorrow? The future is uncharted territory and the interaction with drivers of change and projected future everyday life calls for visionary competence and tailored, iterative research.

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Research
Archive

Further articles on the Trend Receiver Concept and on earlier research projects.

Visionary competence

Statement in the video series ‘99 seconds for the future, July 2015.

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Looking Ahead

Article about a trend receiver discussion on new car concepts in the Audi annual report 2012, by Steffen Fründt.

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Trend Receiver

Article about the methodology and selected study participants in Audi’s Encounter Magazine, by Hermann Reil, 2013.

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Trend Receiver – qualifizierte Visionskraft

Article in Planung & Analyse, 3/2011, in German.

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Mit wem reden?

Article on characteristics of dialogue partners for future studies and the Trend Receiver concept as a new proposal in GDI Impuls 4/2010, in German.

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Kunst für Konsum / Art for Consumption

Awarding for the best consumption space among Munich fashion stores/ with Stephanie Senge, 2003, in German.

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Smilecard

Credit card company for the smile currency / with Timo Michel, Roman Ress and Wolfgang Ullrich, Munich Academy of Fine Arts, 2003, in German.

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Politicians as brands

Politicians as brands. The campaigns of Lula, Serra and Ciro in the Brazilian presidential elections 2002 / essay at University of Juiz de Fora, Brazil, 2002, in Portuguese, abstract in German.

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Logobiographies

The participants selected one logo for each year of their life / Munich Academy of Fine Arts, 2001.

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